Graph analytics leverage graph structures to understand, codify, and visualize relationships that exist between people or devices in a network. Graph analytics, built on the mathematics of graph theory, is used to model pairwise relationships between people, objects, or nodes in a network. It can uncover insights about the strength and direction of the relationship.
Strength of relationship: how often do nodes or individuals communicate with each other? What other nodes or individuals tend to join that conversation? How much “weight” should be given a type of node, based on the analysis you’re conducting? Direction of relationship: who typically initiates the conversation? Is it a two-way conversation, or does one always lead? How often and in what situations does the conversation get forwarded to others?